This concept is a vision for the brand Remington. It attempts to elevate the image of their Hairdryer product line with the various design and product feature strategies while improving the perception of quality and performance. At the same time, it asks the question of eliminating the need for some of the current models by employing different CMF options. The design features balanced weight distribution for better ergonomics with an innovative short performance motor, interactive UI and distance control sensor preventing damaging hair or skin. The unisex styling expresses elegant performance and allows more specific CMF customizations for different markets.